Superga has been called the People’s Shoe of Italy since 1911, a title earned not just from its timeless design and sturdy craftsmanship, but from the way it has effortlessly moved through generations, beloved by people from all walks of life.  

What makes these shoes so universally loved? Perhaps it’s their understated style, their versatility, or the way they carry a piece of heritage while staying effortlessly relevant. For many, Superga has become the perfect go-to casual sneakers for women combining comfort with style.

From royalty to Hollywood icons to modern-day trendsetters, even the world’s most recognizable women have embraced the clean style and simple comfort of Superga sneakers. Let’s take a walk-through time and see how everyone from Princess Diana to Julia Roberts to Hailey Bieber has fallen in love with Superga’s classic canvas sneakers.

 

The Royal Connection

 

Princess Diana

When Princess Diana stepped out in her Superga 2750 Cotu Classic Trainers, she instantly gave them a stamp of royal approval. 

Diana was known for her forward-thinking style. She paired casual looks with luxury items long before “high-low dressing” became a fashion buzzword. 

Her Superga sneakers represented a softer, more relatable side of her wardrobe: comfortable, approachable, yet undeniably chic. It’s no wonder, they continue to be among the best sneakers for walking even today, blending everyday wearability with timeless appeal.

Kate Middleton

Decades later, her daughter-in-law Kate Middleton continued the royal love affair with Superga. Kate has been spotted time and again in her white Superga 2750 Cotu Sneakers, styling them with everything from tailored blazers to relaxed denim. 

She’s also worn the green Sherwood Gum version, proving that a subtle color swap can refresh even the most classic silhouette. 

Together, Diana and Kate turned the 2750 Cotu Classic into a royal tradition, bridging generations of style with one iconic pair of women’s sneakers.

 

Hollywood Icons

 

Julia Roberts

Julia Roberts, known for her effortless elegance and timeless beauty, has also been spotted in Superga 2750 Sneakers. And it’s no surprise. 

These shoes embody the same qualities Roberts brings to her style: classic, approachable, and always relevant. Her choice of footwear feels like a natural extension of her personality, a reminder that even the biggest Hollywood stars find comfort in simplicity.

For women looking for shoes that transition seamlessly from errands to evenings out, the 2750s remain among the most versatile casual sneakers for women.

Kristen Stewart

Kristen Stewart, on the other hand, brings an edgier vibe to her Supergas. She’s worn the 2750 Cotu Classic, the 2790 Acotw Full Black platform sneakers, and even the bold Leopard Calf Hair sneakers. 

Stewart’s style is all about contrasts. Feminine gowns paired with sneakers on red carpets, or off-duty looks with a punk twist. Superga shoes allow her to stay true to that balance, offering both comfort and attitude.

 

Fashion Collaborators

 

Alexa Chung

Fashion insiders know that when Alexa Chung puts her stamp on something, it becomes an instant classic. 

Her collaboration with the brand brought us the Superga x Alexachung Smooth Operator High Top Sneakers, which reimagined the heritage of the brand through her quirky, cool-girl lens. 

Chung’s love for Superga comes from the same place as her fans’ - a mix of tradition and reinvention.

Emily Ratajkowski

Emily Ratajkowski has not only worn Superga but collaborated with the brand. She’s been seen in everything from the Superga x Emily Ratajkowski 2750 Cotu Classic Sneakers to modern silhouettes like the Superga 4089 and Super 2705 sneakers. 

Emily embodies the effortless street style many aspire to, and her consistent embrace of Superga sneakers reinforces their status as must-have staples.

Chiara Ferragni 

And then there’s Chiara Ferragni, one of the most influential fashion figures of her generation. Ferragni’s connection to Superga runs deep, with an array of styles in her rotation: the Superga Womens 2631 Stripe Platform Sneaker, the Superga 2641 Alpine Shiny Gum, and collaborations like the Superga x The Blonde Salad Platform Pink Sneakers. 

Her choices highlight the brand’s versatility - whether she’s styling platform sneakers with tailored looks or bold collaborations with casual fits, Chiara shows that Superga can be a canvas for creativity in women’s sneakers.

 

Pop Culture Powerhouses

 

Hailey Bieber

Few names capture modern celebrity style the way Hailey Bieber does. As the face of Superga, she has worn an impressive lineup, from the rugged Superga 799 Rubber Boots to the minimal Superga 2706 OG Shoes and classics like the white 2750 Cotu Classic. 

She’s also added edge with the Superga 2341 Alpina Shiny Gum White and the 2490 Bold Organic Sneakers. Hailey’s love for Superga isn’t just about endorsements. It’s about how seamlessly the shoes fit her 90s-influenced style. 

Kendall Jenner 

Kendall Jenner, with her minimalist model-off-duty wardrobe, often opts for the white Cotu Classic Sneaker. On her, Superga gym shoes take on a clean, streamlined look, proving that even in the most curated wardrobes, the brand’s simplicity stands out.

 

Music Icons

 

Ariana Grande

Ariana Grande, known for her playful, feminine aesthetic, has been spotted in the Superga 2740 and 2790 platform sneakers. 

The added height complements her signature style, but the shoes still deliver the comfort she needs for long hours performing and traveling. Ariana shows how Superga’s iconic platform sneakers can add a little lift without sacrificing ease.

Lana Del Rey

Lana Del Rey, with her nostalgic Americana aesthetic, also gravitates toward Superga. She has been seen in the white 2750 Cotu Classic Sneaker, a shoe that perfectly mirrors her dreamy, retro-inspired style. 

For Lana, Superga sneakers are basically a part of the story she tells through her fashion, a blend of vintage charm and modern ease.

 

What Makes Superga Sneakers a Celebrity Favorite?

Across all these names - royalty, Hollywood icons, supermodels, and pop stars - one truth is clear: Superga fashion sneakers are universal. 

They cross boundaries of age, style, and status. Why? Because they strike the perfect balance of comfort, versatility, and timeless design.

• Comfort meets style: Celebrities live fast-paced lives, moving from sets to airports to appearances. Superga shoes offer the comfort of gym shoes with the style of everyday fashion.

• Heritage with modern appeal: Built on vulcanized rubber soles and classic canvas uppers, every pair reflects over a century of Italian craftsmanship.

• Versatility: Seen on Hailey Bieber in bold platforms, Kate Middleton in timeless white Cotu, and Kristen Stewart in edgy black sneakers, Superga adapts to every personality.

It’s this unique blend that keeps Superga sneakers relevant year after year, decade after decade. From Princess Diana’s Cotu Classics to Julia Roberts’ 2750s to Hailey Bieber’s bold lineup of platforms and boots, Superga has cemented its place in the closets of the world’s most stylish women. 

Each celebrity brings her own interpretation to the shoes, yet the result is always the same: effortless style that never feels forced.