MARCH 14, 2023
SUPERGA UNVIELS ELEGANT AND YOUTHFUL SPRING CAMPAIGN FEATURING TINA KUNAKEY
For the Spring/Summer 2023 season, Superga is commemorating its heritage by reimagining classic and contemporary styles that convey the lively and carefree spirit of the season. The iconic brand has enlisted Tina Kunakey as the face of its latest campaign, as her effortless and chic style perfectly embodies the brand's aesthetic. The new campaign harmoniously blends Superga's timeless style with modern elements that showcase the brand's continued evolution of its iconic silhouettes and materials. With her youthful and dynamic fashion sense, Tina represents the ideal embodiment of Superga's core design philosophy, combining gen-z trends with avant-garde glamour.
Continuing Superga's commitment to responsible design, each collection is carefully crafted to expand their sustainable line by developing superior materials that reinforce the brand's ethical practices. Alongside the timeless 2750 sneaker, a signature piece that embodies the brand's ethos, Superga's designs continue to evolve as an authentic wardrobe essential. The Classic Cotus remains a globally adored wardrobe staple, and Superga's sports shoes have inspired numerous footwear brands for both fashion and function. Kunakey brings a fresh perspective to the classic style, elevating it with a casual yet sophisticated flair that captures the essence of quintessential French-girl fashion.
"Superga is a timeless and chic brand with a wide selection that is very accessible to everyone. The 2750 goes with everything: I wear it with jeans and a pretty simple t-shirt as I dress in everyday life, but it also pairs very well with a suit or a dress or shorts. I think they're the perfect sneaker to wear dressed up or dressed down."